Via Luna USA
Via Luna · US Business Inquiries · Est. 2024
Via Luna USA
The first Brazilian Demi-Fine Jewelry brand built for the American luxury market
Why Via Luna USA
Brazilian Craftsmanship.
American Luxury.
Via Luna was founded in Brazil in 2024 by Flavia Benedetti with a singular vision: to bring the warmth, sophistication, and artistry of Brazilian demi-fine jewelry to the most discerning markets in the world.
In the United States, Via Luna operates exclusively as a B2B partner — working with luxury hotels, casino resorts, corporate gifting programs, and high-end hospitality groups who want to offer their guests and clients something truly unforgettable.
Via Luna is the first demi-fine jewelry brand purpose-built for the casino VIP and luxury hospitality gifting market.
Corporate Gifting · Galas
VIP Programs · Golf Clubs
Our US Markets
Where Via Luna Belongs
Via Luna is the first demi-fine jewelry brand purpose-built for the casino luxury market. Exclusive pieces for high-rollers, VIP lounges, player reward programs, and casino gifting suites.
Premium gifting solutions for 5-star hotels, luxury resorts, and private golf clubs. From amenity gifts to VIP welcome packages — Via Luna elevates every guest experience.
From executive gifting programs to gala favors, award ceremonies, and client appreciation — Via Luna creates lasting impressions for the most prestigious moments.
The Collection
Pieces That Make an Impression
Available for B2B orders. All pieces come with certificate of authenticity, premium packaging, and 2+ year warranty. Custom branding available.
B2B Partnership Programs
Let's Build Something Extraordinary
Via Luna USA is exclusively B2B. We work directly with luxury brands, casino resorts, hotels, and event organizers who want to offer their clients jewelry that tells a story — crafted in Brazil, delivered with elegance.
Custom Packaging
White-label luxury boxes with your brand identity — rigid, elegant, unforgettable.
Volume Orders
Exclusive B2B pricing for corporate volumes with dedicated account management.
Auth. Certificate
Every piece ships with a certificate of authenticity — a lasting impression.
Casino Continuity
Quarterly collectible drops to drive VIP player return visits — exclusive to Via Luna.
Ready to Partner?
Start a Conversation
Reach out directly to our US Operations Director, Fabiana Marson, to discuss how Via Luna can elevate your gifting program.
Request a B2B Proposal →"Via Luna is not simply about jewelry.
It is about self-love, self-expression,
elegance — and belonging."
Shopping for yourself?
🇧🇷 Visite Via Luna Brasil